affiliate

Unlocking the potential of online sales is easier than you think, especially with the Amazon Affiliate Program. This program empowers individuals to earn income by promoting Amazon products. Discover how to effectively leverage this platform to generate revenue, from initial registration to maximizing your earning potential.

This comprehensive guide explores every facet of the Amazon Affiliate Program, from understanding the commission structure to mastering the best strategies for promotion. Whether you’re a seasoned marketer or just starting your online journey, this resource provides actionable insights to navigate the program with confidence.

Introduction to Amazon Affiliate Program

The Amazon Affiliate Program is a performance-based marketing program that allows individuals and businesses to earn commissions by promoting Amazon products on their websites, social media, or other platforms. Affiliates earn a percentage of the sale price of any product purchased by a customer who clicks through their unique affiliate link. This model incentivizes affiliates to promote products effectively and drives traffic to Amazon’s vast online marketplace.This program provides a valuable opportunity for individuals to generate income without significant upfront investment.

It leverages the established infrastructure and customer base of Amazon, potentially reaching a broad audience with various marketing strategies.

Overview of the Amazon Affiliate Program

The Amazon Affiliate Program is a powerful tool for generating revenue by promoting products from Amazon. It operates on a commission-based structure, rewarding affiliates for driving sales. The program allows participants to promote a wide range of products across numerous categories, offering flexibility in targeting and content creation.

Benefits for Affiliates

Joining the Amazon Affiliate Program offers several advantages to affiliates. These benefits include the opportunity to earn passive income, expand online reach, and create a revenue stream aligned with their interests.

• Passive Income Potential: Affiliates can earn commissions on sales even when they are not actively promoting products. This is possible through strategically placed links and consistent traffic to their platforms.
• Broad Product Selection: The program offers access to a vast inventory of products, allowing affiliates to tailor their promotions to specific interests and target audiences. This variety of products allows for a wider range of potential affiliate marketing strategies.
• Established Customer Base: Amazon boasts a significant customer base, providing affiliates with a readily available pool of potential buyers. This large audience increases the chances of generating sales.
• Flexible Promotion Options: Affiliates can utilize various marketing channels to promote Amazon products, including blogs, social media, email marketing, and more. This flexibility allows for tailoring marketing strategies to fit individual preferences and resources.

Types of Amazon Affiliate Programs

While Amazon offers a single affiliate program, the way it’s structured allows for several approaches. Affiliates can choose to promote specific product categories, or focus on their own unique niches. Amazon also offers different types of advertising campaigns that can be incorporated into the program.

• Product-Based Promotion: Affiliates can focus on specific products or product categories, tailoring their marketing efforts to the particular product and target audience.
• Niche-Specific Promotion: Affiliates can concentrate on a specific niche, like travel, fashion, or home improvement, aligning their marketing efforts with a defined area of expertise.
• Paid Advertising Integration: Affiliates can integrate paid advertising strategies within the affiliate program to reach a broader audience and increase visibility.

Methods for Promoting Amazon Products

Affiliates can utilize diverse methods to promote Amazon products. These methods include creating engaging content, utilizing social media platforms, and employing email marketing strategies.

• Content Marketing: Creating high-quality blog posts, articles, or videos about products can attract readers and drive traffic to Amazon product pages through affiliate links.
• Social Media Promotion: Utilizing social media platforms to showcase products and engage with potential customers through relevant posts and targeted ads is a valuable tool.
• Email Marketing Campaigns: Building an email list and sending out newsletters with curated product recommendations is an effective method to drive sales.

Pros and Cons of the Amazon Affiliate Program

The Amazon Affiliate Program, like any other marketing program, presents advantages and disadvantages.

Pros	Cons
High potential for passive income Large product selection Established customer base Flexible promotion methods Wide range of products and categories	Competition can be high Commission rates can vary significantly Requires consistent effort to maintain traffic and engagement Dependence on Amazon’s platform and policies

How to Become an Amazon Affiliate

Joining the Amazon Affiliate Program is a straightforward process that can open doors to earning passive income. This process involves a few key steps and considerations to ensure a smooth transition into the program. Successful affiliates understand the importance of building a compelling online presence and offering value to their audience.Becoming an Amazon affiliate requires understanding the program’s structure and adherence to its terms and conditions.

A strong foundation in affiliate marketing principles and a clear understanding of the platform’s policies are crucial for success. This section details the necessary steps to register and the requirements for participation.

Registration Steps for an Amazon Affiliate Account

To initiate the process of becoming an Amazon affiliate, a prospective participant must follow these steps meticulously. Completing each step correctly and ensuring all information provided is accurate is essential. These steps are designed to verify your identity and ensure compliance with the program’s terms.

1. Visit the Amazon Associates program page and click on the “Sign Up” button. This will initiate the application process.
2. Provide the required information, including your name, email address, and website details. This is a crucial step in establishing your identity and presence within the program.
3. Confirm your website’s URL and ensure it aligns with the program’s guidelines. This step verifies your website’s eligibility for participation.
4. Review and agree to the Amazon Affiliate Program’s terms and conditions. Understanding these terms and conditions is critical for navigating the program successfully.
5. Submit your application. Once you’ve completed all the required steps, submit your application for review. The program will evaluate your application and will contact you if there are any further questions or required information.

Eligibility Criteria for Amazon Affiliate Membership

The Amazon Affiliate Program has specific eligibility criteria to maintain a high standard of participation. These criteria are designed to ensure that only qualified individuals and websites participate in the program. Adherence to these guidelines is crucial for a positive experience within the program.

• Website Requirements: The website must be active and contain original content. It must adhere to Amazon’s policies regarding content and promotion. Providing value to visitors through quality content is essential for affiliate success.
• Content Guidelines: The website content should not violate Amazon’s terms of service or engage in misleading or deceptive practices. Content should be relevant and provide genuine value to the audience.
• Account Information: Accurate and complete account information is crucial for the program to verify your identity and process your application. This information must be verifiable and up-to-date.
• Program Compliance: Adherence to the program’s terms and conditions is mandatory. Understanding and adhering to these policies is essential for a positive and fruitful affiliation.

Creating an Affiliate Account – Step-by-Step Guide

This step-by-step guide provides a detailed overview of the account creation process. Each step is critical for a smooth application and acceptance into the Amazon Affiliate Program.

1. Account Setup: Create an account with Amazon Associates by visiting the relevant page and filling out the application form.
2. Website Verification: Provide the website URL for verification purposes. This helps Amazon ensure that the website aligns with the program’s guidelines.
3. Review and Agreement: Thoroughly review the program’s terms and conditions. This ensures you understand the program’s rules and regulations.
4. Application Submission: Submit the completed application form, and await confirmation from Amazon.

Necessary Documents for Registration

The following table Artikels the necessary documents for registering for an Amazon affiliate account. Providing these documents accurately and completely will expedite the approval process.

Document	Description
Website URL	The URL of your active website.
Website Content Samples	Examples of website content to demonstrate website’s originality and quality.
Business License (Optional)	If applicable, a business license to verify business ownership.
Proof of Identity (Optional)	Valid government-issued photo ID, for example, a driver’s license or passport.

Promoting Amazon Products as an Affiliate

Successfully promoting Amazon products as an affiliate requires a multifaceted approach, combining compelling content with strategic marketing channels. A well-planned strategy can effectively drive traffic to your affiliate links, increasing your earning potential and building a loyal customer base. This section delves into various methods and examples to guide you in your affiliate journey.Effective affiliate marketing is more than just placing links; it’s about creating value for your audience.

By providing genuine insights and recommendations, you establish credibility and foster trust, which are crucial for driving conversions.

Strategies for Promoting Amazon Products

Several strategies can be implemented to effectively promote Amazon products. These include creating engaging content that highlights product benefits, emphasizing the value proposition of the product, and building a strong online presence. Demonstrating product knowledge and building rapport with your audience are essential components.

Marketing Channels for Affiliate Marketing

Affiliate marketing thrives on diverse marketing channels. Leveraging a mix of platforms can significantly broaden your reach and target different demographics. This approach allows you to connect with your audience where they spend their time, fostering engagement and conversions.

• Social Media Platforms: Social media provides a powerful platform to reach a vast audience and build a community around your brand. By strategically sharing engaging content, you can effectively drive traffic to your affiliate links and generate conversions.
• Blogs and Articles: High-quality blog posts and articles can establish your expertise and attract a dedicated readership. These detailed reviews and comparisons allow you to showcase products within a context that’s valuable to your audience, driving affiliate link clicks and conversions.
• Email Marketing: Building an email list allows you to directly communicate with your audience, providing updates, promotions, and product recommendations. This personalized approach can drive traffic to your affiliate links and nurture customer relationships.
• Video Marketing: Videos can engage your audience and provide a unique way to showcase products. Reviews, demonstrations, and tutorials can be highly effective for driving traffic to your affiliate links and showcasing the value of the product.

Using Social Media to Promote Affiliate Links

Social media platforms are vital tools for affiliate marketers. Effective strategies include creating engaging posts, using relevant hashtags, and participating in relevant conversations. Consistent posting and community engagement are key to building brand awareness and driving traffic.

• Content Variety: Mix up your content to keep your audience engaged. Use a combination of product demonstrations, reviews, behind-the-scenes glimpses, and more. Consider using interactive elements like polls or quizzes.
• Engaging Visuals: High-quality images and videos are crucial for grabbing attention on social media. Showcase products in appealing ways, highlighting their features and benefits.
• Hashtags: Use relevant hashtags to increase visibility and reach a wider audience. Research popular and niche hashtags related to the products you’re promoting.
• Community Engagement: Respond to comments and messages promptly to build relationships with your audience. Actively participate in relevant conversations and groups to increase brand awareness and credibility.

Using Blog Posts and Articles for Affiliate Marketing

Blog posts and articles are valuable for in-depth product reviews and comparisons. Creating informative content around products can build trust and credibility, leading to higher conversion rates.

• Comprehensive Reviews: Provide detailed reviews of products, including pros, cons, and comparisons to similar items. Highlight features, functionality, and benefits to engage your audience.
• Comparative Analysis: Compare different products within a category, helping readers make informed decisions. This approach can highlight the unique selling points of the products you recommend.
• Value-Added Content: Include additional information, such as tutorials, guides, or tips related to the product’s use. This added value establishes your expertise and increases engagement.

Examples of Successful Affiliate Marketing Campaigns on Amazon

Numerous successful Amazon affiliate marketing campaigns demonstrate the effectiveness of strategic planning. These campaigns often combine high-quality content with targeted marketing efforts. Examples may include product reviews from well-known influencers, or highly informative blog posts on niche products.

Social Media Platforms for Amazon Affiliate Marketing

The effectiveness of social media platforms for promoting Amazon products varies. Understanding these nuances can significantly impact your affiliate marketing strategy.

Platform	Effectiveness	Example Strategies
Instagram	High effectiveness for visually-driven products.	High-quality images and videos showcasing products, influencer collaborations, use of relevant hashtags.
TikTok	High effectiveness for short-form video content.	Product demonstrations, short reviews, trending audio integration, user-generated content.
Facebook	Moderate effectiveness for targeted advertising and community engagement.	Targeted ads, engaging posts with compelling visuals, running contests or giveaways.
Twitter	Moderate effectiveness for quick updates and conversations.	Sharing product updates, engaging in relevant conversations, retweeting industry news.
Pinterest	High effectiveness for visually-driven products and lifestyle content.	High-quality images of products, creating boards showcasing product usage, pin relevant content.

Understanding Commission Structure

The Amazon Affiliate Program’s commission structure is a key element to understanding how you can earn income. It’s not a fixed rate, but rather a system designed to incentivize affiliate marketing efforts and reward effective promotion. Understanding the calculation and payment methods will help you optimize your strategies for maximum earnings.

Commission Calculation Methods

The Amazon Affiliate Program employs a tiered commission structure, meaning the rate you earn varies based on the product’s category and your individual performance. This differs from a flat rate, where all products have the same commission percentage. The program’s calculation often factors in the selling price of the item, as well as any discounts or promotions offered by Amazon.

This ensures the commission reflects the value of the product and the affiliate’s role in driving the sale.

Commission Rates by Product Category

Commission rates for the Amazon Affiliate Program vary widely across different product categories. This reflects the perceived value and profitability of different product lines, and is not necessarily indicative of the overall demand for those products. High-demand products in high-margin categories often come with higher commission percentages. For example, electronics and consumer electronics often carry higher commission rates compared to books or stationery.

Factors Affecting Commission Rates

Several factors influence the commission rate assigned to a specific product. These include the product category, the selling price of the item, and any promotional offers. The program’s goal is to incentivize affiliate marketers to promote a wider range of products. Product popularity and demand can also impact the commission rate, as Amazon may adjust rates based on product performance.

Furthermore, the retailer’s profit margins play a significant role in determining commission structures, ensuring both parties benefit from the partnership.

Table of Commission Rates

Product Category	Typical Commission Rate (Approximate)
Books	4-8%
Electronics	5-15%
Clothing	5-10%
Home Improvement	5-10%
Beauty Products	5-10%
Toys	5-10%
Consumer Electronics	5-15%
Health & Personal Care	5-10%
Pet Supplies	5-10%
Video Games	5-12%

Note: Commission rates are approximate and can vary based on the factors mentioned above. Always consult the official Amazon Affiliate Program guidelines for the most up-to-date and accurate information.

Essential Tools and Resources for Amazon Affiliates

Becoming a successful Amazon affiliate requires more than just promoting products. A strategic approach, coupled with the right tools, is crucial for tracking performance, managing campaigns, and ultimately maximizing earnings. This section explores the essential tools and resources available to help you navigate the affiliate landscape effectively.Effective affiliate marketing hinges on meticulous tracking and analysis of campaign performance.

By utilizing the right tools, affiliates can gain valuable insights into what works and what doesn’t, enabling data-driven decisions to optimize their strategies. These insights will directly influence their ability to increase revenue and improve their overall performance.

Tracking Sales and Performance

Effective tracking is essential for understanding which campaigns are driving the most sales and improving the overall return on investment. Various tools offer detailed insights into affiliate performance, allowing for data-driven adjustments to strategies. This crucial information is vital for making informed decisions about product promotions and campaign optimization.

• Affiliate Link Tracking Tools: These tools allow you to monitor clicks, conversions, and sales generated from your unique affiliate links. They often provide detailed reports on the performance of specific products or campaigns. Examples include tools that automatically generate unique links, track all clicks and conversions, and offer custom reports.
• Sales Reporting Platforms: Many affiliate programs offer built-in reporting dashboards. These dashboards can provide comprehensive data on sales, commissions earned, and overall performance. These dashboards are user-friendly and offer an at-a-glance overview of your performance.
• Spreadsheet Software (e.g., Google Sheets, Excel): While not dedicated affiliate tools, spreadsheets are valuable for manually tracking data from multiple sources. This is useful for initial data gathering and for those who prefer a more customized approach to tracking.

Software to Manage Affiliate Campaigns

Efficient campaign management is crucial for maximizing your efforts. Specialized software can streamline the process of creating, organizing, and monitoring your affiliate campaigns.

• Dedicated Affiliate Marketing Platforms: These platforms often provide a centralized hub for managing multiple affiliate programs, tracking campaigns, and generating reports. They provide a centralized dashboard for monitoring performance across various programs.
• Email Marketing Automation Tools (e.g., Mailchimp, ConvertKit): These tools can automate email sequences for nurturing leads, promoting products, and driving sales. By automating email campaigns, you can streamline your outreach and increase the likelihood of conversions.
• Content Management Systems (CMS): CMS platforms like WordPress, Squarespace, or Wix can be used to build and manage your website or blog. They often provide plugins or integrations that can help manage affiliate links and track performance. This offers a robust and scalable platform for managing content and affiliate links.

Analytics Tools to Monitor Progress

Monitoring campaign progress is crucial for identifying areas needing improvement and ensuring optimal performance. A variety of tools provide the necessary insights.

• Website Analytics Tools (e.g., Google Analytics): These tools track website traffic, user behavior, and conversions. This information is crucial for understanding which products or promotions resonate most with your audience. Google Analytics offers comprehensive insights into user behavior and campaign effectiveness.
• Social Media Analytics Tools (e.g., Facebook Insights, Twitter Analytics): These tools provide insights into your social media performance. They can help identify which social media platforms are driving the most traffic and engagement. By tracking engagement and traffic, you can optimize your social media strategy.

Comparison of Affiliate Marketing Tools

The following table compares several popular affiliate marketing tools, highlighting their features, pros, and cons.

Tool	Features	Pros	Cons
ClickMagick	Affiliate link tracking, email marketing, landing page creation	Powerful features for all stages of affiliate marketing	Can be expensive for smaller businesses
CJ Affiliate (Commission Junction)	Centralized platform for managing multiple affiliate programs	Excellent for large-scale affiliate programs	Limited customization options
ShareASale	Extensive network of merchants, robust reporting	Vast network for affiliate opportunities	Can be overwhelming for beginners
Impact	Extensive network of merchants, advanced reporting	Powerful reporting and analytics tools	Steeper learning curve
Amazon Associates Central	Amazon-specific tools for affiliate marketing	Integrated with Amazon platform	Limited functionality beyond Amazon

Best Practices for Amazon Affiliate Marketing

Mastering the art of Amazon affiliate marketing involves more than just promoting products. It requires a strategic approach to content creation, audience building, and conversion optimization. Following best practices ensures your efforts yield maximum returns and establish a sustainable affiliate business.

Creating Engaging Content

High-quality content is the cornerstone of successful affiliate marketing. Attractive and informative content not only drives traffic but also builds trust with potential customers. Compelling descriptions, insightful reviews, and visually appealing product presentations are key elements. Consider incorporating various content formats to cater to different preferences.

• Product Reviews: Go beyond superficial descriptions. Provide detailed analyses, highlighting both the pros and cons. Support claims with evidence and customer testimonials. Focus on the value proposition for the buyer.
• “How-To” Guides: Address common customer questions and concerns. Demonstrate the product’s functionality and benefits within a relevant context. For example, a guide on choosing the right camera lens could include affiliate links for recommended lenses.
• Comparison Articles: Analyze competing products. Highlight the unique selling points of each, allowing readers to make informed decisions. This helps establish your credibility as a knowledgeable source.
• Lifestyle/User-Generated Content: Show the product in action within real-world scenarios. Partner with influencers or create videos demonstrating the product’s practical application. This adds authenticity to your promotion.

Building a Loyal Audience

A dedicated audience is paramount for sustained success in affiliate marketing. Building trust and fostering engagement are key to nurturing this audience. Providing valuable information, responding to comments, and actively participating in relevant online communities are crucial steps. Offer exclusive content and promotions to reward loyal subscribers.

• Consistent Posting Schedule: Maintain a regular posting schedule to keep your audience engaged. This demonstrates your commitment and encourages return visits.
• Engaging with Comments: Respond thoughtfully to comments and questions. This shows you value your audience’s input and fosters a sense of community.
• Building Relationships: Interact with other bloggers, influencers, and potential customers. Networking can expand your reach and attract new audiences.
• Exclusive Content and Offers: Reward loyal subscribers with exclusive content, early access to new product releases, or special discounts.

Increasing Conversion Rates

Conversion rates are a critical metric in affiliate marketing. Optimizing the affiliate link placement, using persuasive language, and highlighting product benefits are crucial strategies.

• Strategic Link Placement: Place affiliate links naturally within your content. Avoid excessive or intrusive placements. Ensure links are clearly visible and easily accessible.
• Compelling Call to Action: Use clear and concise language to encourage action. Highlight the value proposition for the customer, such as “Shop Now” or “Learn More.” Clearly state the benefit for the customer.
• High-Quality Images and Videos: Visuals can significantly enhance engagement and product appeal. Use high-resolution images and engaging videos to showcase the product’s features and benefits. Quality visuals attract attention.
• Mobile Optimization: Ensure your content is optimized for mobile devices. Mobile traffic accounts for a significant portion of website visits. A mobile-friendly website improves the customer experience.

Effective Content Formats

Utilizing diverse content formats enhances engagement and caters to various audience preferences.

• Blog Posts: Detailed articles providing in-depth information about products and their benefits.
• Videos: Demonstrations, reviews, and tutorials that showcase the product’s features and functionality. Videos are engaging and attract a wider audience.
• Infographics: Visually appealing representations of data and information related to products, making complex information accessible and shareable.
• Social Media Posts: Engaging updates and short-form content to build brand awareness and drive traffic.

Best Practices Summary

Stage	Best Practice
Content Creation	Create high-quality, engaging content (reviews, how-to guides, comparisons)
Audience Building	Foster a loyal audience through consistent posting, engagement, and exclusive offers
Conversion Optimization	Strategically place affiliate links, use compelling calls to action, and optimize for mobile
Content Formats	Utilize various formats (blog posts, videos, infographics, social media)

Amazon Affiliate Program and Related Concepts

The Amazon affiliate program, while powerful, isn’t an island. Understanding its relationship with other online marketing methods allows for more strategic and effective campaigns. This section delves into the interplay between Amazon affiliate marketing and other digital strategies, comparing and contrasting the Amazon program with competitors, and outlining hybrid approaches for maximum impact.

Relationship with Other Online Marketing Methods

Amazon affiliate marketing can be integrated seamlessly with other online marketing approaches. For example, social media marketing can drive traffic to Amazon product pages, while email marketing can nurture leads and promote specific affiliate products. Search engine optimization () can enhance the visibility of affiliate links within organic search results. Content marketing, by creating valuable blog posts or videos related to products, can naturally lead viewers to affiliate links.

This synergistic approach significantly boosts the reach and impact of the affiliate program.

Comparison with Other Affiliate Programs

Numerous affiliate programs exist, each with its own strengths and weaknesses. A key differentiator of the Amazon affiliate program is its vast product catalog and established customer base. This contrasts with programs focused on specific niches, which may offer higher commission rates but have a smaller pool of potential customers. The ease of use and extensive resources provided by Amazon also sets it apart from some smaller affiliate programs that may lack the same level of support.

The competitive landscape in affiliate marketing requires careful evaluation of different program offerings to determine the most suitable fit for individual needs and goals.

Strategies for Combining Amazon Affiliate Marketing with Other Strategies

Successful affiliate marketers often combine strategies to maximize impact. A common approach is to use social media to promote products, then direct traffic to specific product pages on Amazon. Creating blog posts around relevant topics can lead readers to affiliate links within the post. Email marketing can be utilized to send out newsletters with affiliate recommendations, tailored to subscribers’ interests.

A well-defined strategy combines various online marketing tools to create a comprehensive and powerful marketing ecosystem.

Hybrid Marketing Approaches

Hybrid approaches combine different online marketing methods. A common strategy is using a blog to drive traffic to Amazon product pages. Another approach involves using social media to create buzz around products and then driving traffic to specific Amazon product pages. An effective email marketing strategy can combine product recommendations from Amazon with tailored content for the recipient’s interests.

Successful hybrid marketing campaigns depend on a deep understanding of the target audience and the ability to seamlessly integrate different channels.

Table Comparing Amazon Affiliate Program with Other Programs

Program	Key Features	Pros	Cons
Amazon Affiliate Program	Vast product catalog, established customer base, extensive resources, user-friendly interface.	High potential for sales, broad reach, readily available tools and support.	Commission rates can be lower compared to some niche programs, competition can be intense.
ShareASale	Wide range of merchants, diverse product categories, various commission structures.	Potential for higher commission rates in certain niches, diverse selection of products.	Less comprehensive resources and support compared to Amazon.
ClickBank	Focus on digital products and services, higher commission rates in some cases.	Potentially higher commission rates for specific products, good for digital product promotion.	More limited product selection compared to Amazon, may require more specialized knowledge.
CJ Affiliate (formerly Commission Junction)	Large network of brands and merchants, wide range of products.	Established network, access to various products and brands.	Can be complex to navigate compared to Amazon, potentially less user-friendly.

Last Point

In conclusion, the Amazon Affiliate Program offers a rewarding opportunity for anyone seeking to monetize their online presence. By understanding the program’s intricacies, implementing effective promotion strategies, and leveraging the available tools and resources, you can maximize your earning potential. This guide provides a structured approach, ensuring you’re well-equipped to succeed in the competitive world of Amazon affiliate marketing.

Question & Answer Hub

What are the typical commission rates for different product categories?

Commission rates vary significantly based on the product category. Electronics, books, and consumer goods generally have different rates, often dependent on the specific item.

How can I track my sales performance as an Amazon affiliate?

Amazon provides tools within your affiliate account to monitor sales, clicks, and other key performance indicators. Third-party tools can also enhance this tracking.

What are some common mistakes to avoid when promoting affiliate links?

Avoid misleading or deceptive practices, prioritize building trust with your audience, and ensure transparency about your affiliate links. Focus on providing value to your audience rather than solely promoting sales.

Are there any specific requirements for creating engaging content related to affiliate products?

High-quality, informative, and engaging content that addresses the needs and interests of your audience is crucial. Incorporate compelling visuals and detailed explanations to showcase the value of the products you’re promoting.